More Marketing Articles...

The Run on Talent
BIG BUILDER Magazine (2005-05-01)
As operational efficiency and velocity together become the "new black" of the home building industry...

Strategies: Marketing
BIG BUILDER Magazine (2004-12-01)
The practice of marketing production homes may well be entering a new era of greater scope, complexi...

Sole Reversal
BIG BUILDER Magazine (2005-03-01)
Perhaps if everyone knew all it takes to get the job done from beginning to end, they'd be more unde...

Dream Ride
BIG BUILDER Magazine (2004-10-15)
Builders are grappling with the fact that it is no longer so much about the quality of the home but ...

Satisfaction Guaranteed
BUILDER Magazine (2004-01-01)
A study prescribes specific and proven methods that deliver superior customer service and achieve ex...

Customer Assurance
BIG BUILDER Magazine (2004-10-15)
Builders who are able to instill a high level of customer trust in their personnel and practices inv...

Parting Ways
REPLACEMENT CONTRACTOR Magazine (2005-09-01)
The loss of a key employee can deal a real blow to your company. How you manage that departure makes...

In-Field Coaching
REMODELING Magazine (2005-06-01)
Managers who provide fair compensation and involve their field staff in the company score home runs ...

Manhunt For Managers
BIG BUILDER Magazine (2004-05-01)
As big builders commit to rapid growth, executives focus on creative approaches to secure qualified ...

Train, Train, Train
CUSTOM HOME Magazine (2004-09-01)
Whether you have one employee or 20, investments in training pay significant rewards. Whatever job a...

Netting New Recruits
BIG BUILDER Magazine (2004-07-01)
While home builders have become consummate marketers of the ultimate big ticket purchase, appealing ...

On Your Mind: Money Isn't Everything
CUSTOM HOME Magazine (2004-03-01)
How do you retain key employees in a tight labor market?...

Hire Education
BUILDER Magazine (2004-06-01)
Real estate companies, including home builders, have increased their visibility on college campuses....