Enlightened builders recast their customer satisfaction strategies to focus beyond quality and deliver an extraordinary experience.
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These builder best practices are threaded with a few common convictions that are essential to ensuring a positive home buying experience. These practices revolve around:
Moreover, the most successful builders are putting these practices to work at each of the six critical phases that home buyers experience during the home buying process. BIG BUILDER magazine explores what builders are—or at least should be—doing from the point of sale through the option and upgrade process, the financing process, the construction process, and the walk-through process, and continuing all the way to move-in and then through the first year of homeownership.
About This Report
This special edition report was commissioned and produced by the editors of BIG BUILDER magazine. BIG BUILDER magazine retained Eliant, an Irvine, Calif.-based research and consulting firm specializing in home buyer satisfaction solutions, to conduct original research for this report and for its CEO Bob Mirman and president Alex Roqueta to write original stories based on their research and analysis. Lisa Marquis Jackson provided additional reporting and writing for the lead chapter. Wyatt Kash, editor of BIG BUILDER magazine, edited the entire content of this issue with additional editing by Jill Ralph, managing editor. Susan Chamberlain, art director, designed the issue. Andersen Corp. sponsored this special issue but had no role in its editing or design.
Additional copies of this issue are available, while supplies last, for $10 each. Contact BIG BUILDER'S subscriber and circulation support team at Omeda at (888) 269-8410.
